Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales.
Here are 5 powerful digital marketing hacks that will help you increase sales now:
1. Create stellar content for digital marketing
The key to making content work for you in terms of gaining the awareness, leads, and sales you want is to make sure that you’re adding tremendous value. This means that the topics you write about and tips you put forth are actionable and consumed by your target audience.
2. Run social ads
Advertising on social media networks is a no-brainer. Let’s say you’re in charge of generating leads for a B2B SaaS product and need to figure out how you can drive sales-qualified leads that will turn into opportunities — which social networks would you want to consider?
3. Develop robust email marketing
Once you have lead information collected from your website, the logical next step is to develop automated workflows that will nurture your leads. The key to making effective workflows is to map out the buyer journey and align your email strategy with that.
4. Host webinars
Get creative with your webinars by inviting guest speakers to help co-host and even do interviews with happy customers who are using your product/services. According to Xant, 73% of sales and marketing leaders say that webinars are one of the best ways to generate quality leads. In fact, a single webinar could get you over 1,000 leads.
5. Push a growth hacking approach Growth hacking takes on the approach of testing nearly everything you can during the entire buyer journey so that you gain clarity around what triggers a lead to be interested and then progress into a sale. The great thing about growth hacking is that you can apply it to every single digital marketing tactic.