Consumer Perception

Have you ever wondered why you walk into a shop, not intending to buy anything but walk out with bags of products? It has a lot to do with the way the shop places their products within the store, this is called shelf placement. Shelf placement is a strategic move...

Why is Advertising and Marketing Important for Every Business?

To outlive in the current competition, every business – large, medium, or small – must promote itself. It ought to get people to conscious of the services and products it provides. The supply of a number of media sources like television, radio, print, outside media, the web, etc., offers companies...

5 Powerful Digital Marketing Hacks to Increase Sales

Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. Here are 5 powerful digital marketing hacks that will help you increase sales now: 1. Create stellar content for digital marketing The key to making...

Consulting industry market research reports analysis and trends.

Consulting industry comprises companies, independent contractors, and organizations that are operating in HR, IT, Strategy, Operations Management and Business advisory services. An increasing number of companies are requiring the services of consulting firms or independent consultants for better services, strategic planning of projects to boost their revenues and competitiveness. IT...

Awesome Facts About Female Entrepreneurs

1. Female entrepreneurs may hold the key to the future of our economy. According to 2012 Census data, female entrepreneurs own 36% of all businesses in the U.S. And that number seems to be steadily climbing – the number of women-owned businesses has increased by an enormous 30% since 2007....

10 Fun Business facts that you probably never knew.

The Facebook logo is apparently blue because Mark Zuckerberg is red / green colourblind and blue is the colour he sees best. Yeah well that's just peachy for you Mark but what about all those Tritanopes out there? (N.B. Tritanopia is blue colour blindness, just in case you were wondering)....